Pyramid of Weight Loss Failure

Weight loss is simple. Eat less calories than you burn and you will lose weight. We make it hard by tinkering with that basic premise and focus on the “easy” way out – as the Trillion Dollar Diet Industry can attest to. Yet if it is so simple, why is losing weight so hard? It’s because you don’t have a powerful why! Something that will motivate you to change your habits for the long term. To be honest, the other problem is that you are addicted to comfort. If you can’t lose weight, it’s because you don’t have a powerful why that will move you out of your comfort zone. I can’t define your why, only you can do that. But – I can help you think it through and provide some accountability on your weight loss journey. You are built for more. #WeigthLoss